Ranked by priced roster value: the sum of individually-valued players on each roster.
Download CSV — full team rankings
The NIL Standard — https://thenilstandard.com/football/teams
Independent estimates of NIL market value, not reported deals. Attribution with a link is requested.
| Program | Priced Roster Value | |
|---|---|---|
OregonBig Ten | $44.3M | |
Ohio StateBig Ten | $37.8M | |
MichiganBig Ten | $35.0M | |
USCBig Ten | $34.7M | |
IndianaBig Ten | $32.4M | |
Penn StateBig Ten | $27.8M | |
UCLABig Ten | $26.8M | |
Michigan StateBig Ten | $24.6M | |
NebraskaBig Ten | $23.3M | |
MarylandBig Ten | $22.9M | |
PRO - RESERVE THE FOUNDING RATE 2027 outlooks, player by playerWhere each player's valuation is heading in 2027, on his player page.
Founding rate $149 per year, charged on November 12, 2026, when Pro opens. Cancel free before then. Reserve on the Pro pageNot ready to reserve? | ||
WashingtonBig Ten | $22.4M | |
MinnesotaBig Ten | $21.0M | |
RutgersBig Ten | $20.9M | |
WisconsinBig Ten | $20.7M | |
NorthwesternBig Ten | $19.9M | |
IllinoisBig Ten | $19.5M | |
IowaBig Ten | $18.8M | |
PurdueBig Ten | $17.8M | |