Ranked by priced roster value: the sum of individually-valued players on each roster.
Download CSV — full team rankings
The NIL Standard — https://thenilstandard.com/football/teams
Independent estimates of NIL market value, not reported deals. Attribution with a link is requested.
| Program | Priced Roster Value |
|---|---|
OregonBig Ten | $42.3M |
Ohio StateBig Ten | $38.0M |
USCBig Ten | $35.2M |
IndianaBig Ten | $33.0M |
MichiganBig Ten | $31.0M |
Penn StateBig Ten | $26.6M |
UCLABig Ten | $24.0M |
NebraskaBig Ten | $23.9M |
WashingtonBig Ten | $23.8M |
WisconsinBig Ten | $21.8M |
Michigan StateBig Ten | $21.7M |
RutgersBig Ten | $21.2M |
MarylandBig Ten | $20.6M |
MinnesotaBig Ten | $20.4M |
IllinoisBig Ten | $19.2M |
IowaBig Ten | $18.8M |
PurdueBig Ten | $18.6M |
NorthwesternBig Ten | $18.1M |