College NIL Valuations
NIL valuations for college football and men's basketball.
College sports became a billion-dollar market with no public price. The NIL Standard is the independent benchmark that makes it transparent.
Athletes and their reps
negotiate against the market, not a quoted number.
PRO
The 2027 outlook, player by player.
Pro adds a 2027 estimate for Power 4 football players, with its range, its ceiling, and what's driving it. Today's valuations stay free.
Pro is $199 per year, billed annually.
See pricingThe 2026 board
Independent estimates, updated as rosters change. The current season stays free.
2026 season
Football
$1.95B
Estimated 2026 roster spend, all 70 programs combined
Board shows Power 4 + Notre Dame (68 programs)
As of October 29, 2026
2026-27 season
Men's basketball
$1.10B
Estimated 2026-27 roster spend, all 82 programs combined
Power 4, Big East and select mid-majors, 82 programs
As of November 2, 2026
Cited by
All coverage →Forbes
Aug–Nov 2026
Used The NIL Standard's valuations in NIL tax-bill analyses of the top 25 stars in college football and college basketball.
Sports Illustrated
Jun–Oct 2026
Twenty-two pieces across thirteen On SI team sites cite The NIL Standard's player and roster valuations.
USA TODAY Sports Media Group
Aug 2026
Team wires ranked every Big Ten and Big 12 roster on The NIL Standard's estimated valuations.