The NIL Standard

Work with The NIL Standard

Data and advisory for the people who build college rosters, and for the businesses built around them.

What we offer

For athletic departments, collectives, agencies, media, analytics and product companies, and independent builders.

Data by API

TNS player valuations, delivered straight into your own systems and refreshed weekly. Licenses cover the current season and, for programs and companies, the 2027 outlook.

Coverage: Power 4 football (68 programs, including Notre Dame) and Power 4 and Big East men's basketball. The 2027 outlook is football only for now.

Advisory

Roster and budget work for programs and collectives, built around a Day on Campus: one working day on your campus ahead of the transfer window, January for football and April for basketball. Support through the window and season-long counsel by phone can follow.

Custom work. Something larger, or shaped differently? Tell us what you need and we will scope it with you.

How we work

Independent

TNS valuations are independent model estimates, except where a deal has been credibly reported, and they are not a price list. Current-season valuations are free for everyone, and paying never moves a number.

Confidential

What you share with us stays private. We set the specifics with each client, in writing.

Transparent

When we write about a program or organization that’s a paying client, we say so.

How it starts

  1. 1. Email us

    Tell us who you are and what you need.

  2. 2. Short call

    We set up a call with the founder to understand it.

  3. 3. Proposal

    You get a proposal and terms in writing.

Every inquiry gets a reply.

Reporting a story? Email press@thenilstandard.com.