Our valuations are followed across college football and men's basketball — including coaching and personnel staff at Power 4 programs, agents, collective operators, and members of the media who cover the sport.
In the news
Forbes
Breaking Down The Top 25 College Football Stars' 2026 NIL Tax Bills
Nathan Goldman · Aug 24, 2026
Used The NIL Standard's valuations as a core data input to calculate the 2026 NIL tax bills of college football's top 25 earners.
Sports Illustrated / On SI
Team sites across the Sports Illustrated / On SI network have built three recurring NIL series on The NIL Standard's valuations — fifteen pieces across ten team sites, June through August 2026.
Which players are living up to their NIL expectations
Which Michigan Players Are Living Up to Their NIL Expectations?
Michigan · Trent Knoop · Jul 26, 2026
Which Arkansas Football Players Are Living Up to Their NIL Expectations
Arkansas · Peyton Sanders · Jul 27, 2026
Which MSU Players Can Live Up to Their NIL Expectations
Michigan State · Jacob Cotsonika · Jul 28, 2026
Which UCLA Players Will Live Up to Their NIL Expectations
UCLA · Luke Joseph · Jul 29, 2026
Which Oklahoma State Players Are Living Up to Their NIL Expectations?
Oklahoma State · Matt Postins · Aug 3, 2026
2 Duke Transfers Who Might Not Live Up to NIL Expectations
Duke · Hugh Straine · Aug 16, 2026
High-profile NIL additions who need a huge camp
Houston High-Profile NIL Additions Who Need a Huge Fall Camp
Houston · Maanav Gupta · Jul 20, 2026
Michigan Football's High-Profile NIL Additions Who Need a Huge Camp
Michigan · Ethan Niewoehner · Jul 24, 2026
Baylor Football's High-Profile NIL Additions Who Need a Huge Fall Camp
Baylor · Trent Knoop · Jul 27, 2026
3 UCLA High-Profile NIL Additions Who Need Huge Camp
UCLA · Luke Joseph · Jul 28, 2026
Arkansas High-Profile NIL Additions Who Need a Huge Camp
Arkansas · Peyton Sanders · Aug 4, 2026
Players about to earn themselves a bigger NIL deal
Three Oklahoma State Football Players About to Earn Themselves a Bigger NIL Deal
Oklahoma State · Matt Postins · Aug 1, 2026
6 Michigan Football Players About to Earn Themselves a Bigger NIL Deal
Michigan · Trent Knoop · Aug 3, 2026
3 Ohio State Football Players About To Earn Themselves a Bigger NIL Deal
Ohio State · Zain Bando · Aug 17, 2026
Standalone
New NIL Data Shows What Oregon Ducks Are Competing With
Oregon · Ally Osborne · Jun 15, 2026
USA TODAY Sports Media Group
Team wires across USA TODAY Sports Media Group have built conference-wide roster rankings on The NIL Standard's valuations.
Every Big Ten football team ranked by estimated NIL roster valuation
Buckeyes Wire · Phil Harrison · Aug 21, 2026
Ranked all 18 Big Ten rosters on The NIL Standard's estimated roster valuations.
Texas Tech leads Big 12 in NIL spending for football
BYU Cougars Wire · Jeremy Mauss · Aug 18, 2026
Ranked every Big 12 football roster on The NIL Standard's estimated roster valuations.
Kalani Sitake tired of 'doing the most with least' with BYU football
BYU Cougars Wire · Jeremy Mauss · Aug 11, 2026
Cited The NIL Standard's BYU roster valuation and its Big 12 rank in a feature on the program's recruiting constraints; syndicated through Gannett papers including the Indianapolis Star.
FootballScoop
Chart details reported college football player salaries by position in NIL era
Zach Barnett · Jun 12, 2026
Built around The NIL Standard's position-by-position chart of elite Power 4 earnings.
Palm Beach Post
How Miami Hurricanes football is saving state from total embarrassment
Tom D'Angelo · Sep 3, 2026
Cited The NIL Standard's valuation of Miami quarterback Darian Mensah in a state-of-Florida football column, syndicated across USA TODAY Sports Media Group team wires.
Nashville Post
The Nashville Post has built Tennessee and Vanderbilt coverage on The NIL Standard's valuations.
Website estimates NIL value of Vanderbilt, UT football, basketball
John Glennon · Jun 16, 2026
Built around The NIL Standard's roster valuations, which placed the Vols 10th and the Commodores 24th in football.
Vanderbilt's Jared Curtis cashing in months before first game
John Glennon · May 26, 2026
Cited The NIL Standard's valuation of the top-ranked 2026 quarterback prospect before he had taken a college snap.
Hook'em Headlines · FanSided
Texas is ensuring the success of its men's basketball program through astronomic NIL deals
Sam Fariss · Aug 27, 2026
Built a Texas men's basketball feature around The NIL Standard's Longhorns roster valuations.
Press inquiries
For media inquiries about The NIL Standard, our valuation methodology, or commentary on NIL and college athletics, email press@thenilstandard.com. We respond to verified press requests within 48 hours.
Our methodology is documented on our football and basketball methodology pages.
How to cite our figures
Every figure on this site is The NIL Standard's independent estimate of annualized NIL market value — not a reported deal, contract, or payroll disclosure.
Say: “The NIL Standard values [Player] at $X” or “The NIL Standard estimates [Team]'s roster at $Y.”
Not: “[Player] is making $X” or “[Player]'s $X NIL deal.”
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