Ranked by estimated 2026 roster spend: a team-level estimate, rounded to the nearest $250K. How we estimate →
Download CSV — full team rankings
The NIL Standard — https://thenilstandard.com/football/teams
Independent estimates of team roster spend and player NIL value, except where a deal has been credibly reported. Attribution with a link is requested.
| Rank | Program | Est. Roster Spend | |
|---|---|---|---|
| #9 | Texas TechBig 12 | $41.75M | |
| #38 | UtahBig 12 | $22.25M | |
| T-39 | BYUBig 12 | $22.00M | |
| T-39 | Kansas StateBig 12 | $22.00M | |
| T-39 | Oklahoma StateBig 12 | $22.00M | |
| T-39 | TCUBig 12 | $22.00M | |
| #47 | HoustonBig 12 | $21.50M | |
| T-49 | BaylorBig 12 | $21.00M | |
| T-49 | KansasBig 12 | $21.00M | |
| T-51 | West VirginiaBig 12 | $20.50M | |
Pro · Opens November 12 PRO 2027 outlooks, player by playerWhere a player's valuation is heading in 2027, on his player page.
The $149 founding rate closes at 8 a.m. ET on Tue, Nov 10. We'll remind you before it does. The $149 founding rate closes at 8 a.m. ET on Tue, Nov 10. Or reserve the $149 founding rate → $149 a year, locked for as long as you stay subscribed ($199 for anyone joining after launch). No charge until Nov 12, and you can cancel before then. Founding reservations closed November 10. Pro opened November 12, 2026. See the Pro page | |||
| T-53 | Arizona StateBig 12 | $20.00M | |
| T-57 | ColoradoBig 12 | $19.50M | |
| T-57 | UCFBig 12 | $19.50M | |
| T-59 | ArizonaBig 12 | $19.00M | |
| #65 | CincinnatiBig 12 | $18.25M | |
| T-66 | Iowa StateBig 12 | $18.00M | |