Ranked by priced roster value: the sum of individually-valued players on each roster.
Download CSV — full team rankings
The NIL Standard — https://thenilstandard.com/football/teams
Independent estimates of NIL market value, not reported deals. Attribution with a link is requested.
| Program | Priced Roster Value |
|---|---|
Texas TechBig 12 | $35.0M |
HoustonBig 12 | $27.0M |
Oklahoma StateBig 12 | $23.0M |
Kansas StateBig 12 | $22.9M |
ColoradoBig 12 | $22.7M |
BYUBig 12 | $21.7M |
West VirginiaBig 12 | $21.2M |
UtahBig 12 | $20.9M |
TCUBig 12 | $20.9M |
KansasBig 12 | $20.0M |
Iowa StateBig 12 | $19.9M |
ArizonaBig 12 | $19.6M |
Arizona StateBig 12 | $19.6M |
BaylorBig 12 | $19.3M |
CincinnatiBig 12 | $19.3M |
UCFBig 12 | $18.8M |