Texas Tech
Big 12$36.0M
Retained60%$21.5M
Portal32%$11.7M
Recruits8%$2.7M
Data as of September 4, 2026
PRO - COMING FOR THE PORTAL WINDOW
2027 budget model
Position by position, where this roster's money goes next and what the market says it should cost.
- Projected 2027 total
- Cost by position vs market
- Portal targets by need
Active Roster
Howard Sampson
OTEst. NIL Value$2,000,000
Will Hammond
QBEst. NIL Value$1,822,500
Adam Trick
EDGEEst. NIL Value$1,522,191
Trey White
EDGEEst. NIL Value$1,521,449
A.J. Holmes Jr.
DTEst. NIL Value$1,500,000
Jacob Ponton
OTEst. NIL Value$1,167,837
Kenny Johnson
WREst. NIL Value$1,026,381
Austin Romaine
LBEst. NIL Value$1,000,000
Brice Pollock
CBEst. NIL Value$1,000,000
Mateen Ibirogba
DTEst. NIL Value$1,000,000
Micah Hudson
WREst. NIL Value$1,000,000
Felix Ojo
OT6-6.5 / 274 lb
Est. NIL Value$1,000,000
Coy Eakin
WREst. NIL Value$985,515
Bryce Butler
DTEst. NIL Value$972,000
LaDamion Guyton
EDGE6-2.5 / 230 lb
Est. NIL Value$900,000
Cameron Dickey
RBEst. NIL Value$800,000
Sheridan Wilson
IOLEst. NIL Value$800,000
J'Koby Williams
RBEst. NIL Value$765,000
Quinten Joyner
RBEst. NIL Value$750,000
Amier Boyd
CBEst. NIL Value$742,500
Jordan Church
IOLEst. NIL Value$705,375
Terrance Carter Jr.
TEEst. NIL Value$700,000
Brenden Jordan
SEst. NIL Value$674,414
Jett Carpenter
TEEst. NIL Value$663,390
Malcolm Simmons
WREst. NIL Value$600,000
Donte Lee
WREst. NIL Value$586,843
Ben Roberts
LBEst. NIL Value$579,150
Davin Martin
CBEst. NIL Value$550,000
John Curry
LBEst. NIL Value$526,500
Hunter Zambrano
IOLEst. NIL Value$518,367
Kirk Francis
QBEst. NIL Value$500,000
Lloyd Jones III
QBEst. NIL Value$451,491
Ellis Davis
OTEst. NIL Value$394,234
Malik Esquerra
SEst. NIL Value$357,599
Ansel Nedore
EDGEEst. NIL Value$309,250
Cash Cleveland
IOLEst. NIL Value$254,182
Chase Campbell
WR6-1 / 180 lb
Est. NIL Value$237,600
Peyton Morgan
SEst. NIL Value$213,277
Ashton Hampton
CBEst. NIL Value$212,266
Corey Platt Jr.
LBEst. NIL Value$210,760
Jason Llewellyn
LSEst. NIL Value$204,197
Brock Golwas
LBEst. NIL Value$198,979
Jamond Mathis
EDGEEst. NIL Value$193,725
Oliver Miles III
SEst. NIL Value$184,850
Bryson Jones
WREst. NIL Value$181,923
Leyton Stone
WREst. NIL Value$177,001
JJ
Jalen Jones
WREst. NIL Value$174,825
Julien Laventure
DTEst. NIL Value$174,825
Elias Gillen
OTEst. NIL Value$168,228
D'Anthis Upshaw Jr.
IOLEst. NIL Value$166,272
Holton Hendrix
IOLEst. NIL Value$166,272
Tristian Gentry
WREst. NIL Value$154,927
Stone Harrington
KEst. NIL Value$148,500
Charles Anderson Jr.
EDGEEst. NIL Value$148,410
Marcus Ramon-Edwards
SEst. NIL Value$136,930
Adam Hill
LBEst. NIL Value$135,000
Will Karoll
PEst. NIL Value$135,000
Bryce Gilmore
OT6-4.5 / 286 lb
Est. NIL Value$135,000
Tarrion Grant
CBEst. NIL Value$127,245
Wesley Smith
LBEst. NIL Value$112,995
Keyshawn Williams
DTEst. NIL Value$112,478
Jojo Johnson
DT6-3 / 280 lb
Est. NIL Value$108,675
Connor Carty
IOLEst. NIL Value$103,869
Patrick McMath
IOLEst. NIL Value$102,889
Daniel Sill
IOLEst. NIL Value$102,697
Miquel Dingle Jr.
SEst. NIL Value$88,026
Matt Ludwig
TE6-4 / 240 lb
Est. NIL Value$75,000
S'Vioarean Martin
CB6-2 / 198 lb
Est. NIL Value$68,000
Rylan Vagana
LSEst. NIL Value$60,000
Ashton Rowden
RB5-11 / 200 lb
Est. NIL Value$47,000
Donovan Webb
S6-0 / 182 lb
Est. NIL Value$47,000
DM
Demarcus Marks
EDGEEst. NIL Value$39,000
Kaegan Ash
LB5-11.5 / 205 lb
Est. NIL Value$38,000
Ian Hershey
PEst. NIL Value$36,382
Jacob Hand
KEst. NIL Value$33,075
CN
Cord Nolan
LB6-0 / 205 lb
Est. NIL Value$30,000
IJ
Imari Jehiel
WR6-0 / 185 lb
Est. NIL Value$30,000
LH
Luke Hamilton
CBEst. NIL Value$30,000
MQ
Maddox Quiller
S6-0 / 195 lb
Est. NIL Value$30,000
NL
Noah Lewis
CB5-10 / 175 lb
Est. NIL Value$30,000
| Player | Pos | Est. NIL Value |
|---|---|---|
| OT | $2,000,000 | |
| QB | $1,822,500 | |
| EDGE | $1,522,191 | |
| EDGE | $1,521,449 | |
| DT | $1,500,000 | |
| OT | $1,167,837 | |
| WR | $1,026,381 | |
| LB | $1,000,000 | |
| CB | $1,000,000 | |
| DT | $1,000,000 | |
| WR | $1,000,000 | |
Felix Ojo 6-6.5 / 274 lb | OT | $1,000,000 |
| WR | $985,515 | |
| DT | $972,000 | |
LaDamion Guyton 6-2.5 / 230 lb | EDGE | $900,000 |
| RB | $800,000 | |
| IOL | $800,000 | |
| RB | $765,000 | |
| RB | $750,000 | |
| CB | $742,500 | |
| IOL | $705,375 | |
| TE | $700,000 | |
| S | $674,414 | |
| TE | $663,390 | |
| WR | $600,000 | |
| WR | $586,843 | |
| LB | $579,150 | |
| CB | $550,000 | |
| LB | $526,500 | |
| IOL | $518,367 | |
| QB | $500,000 | |
| QB | $451,491 | |
| OT | $394,234 | |
| S | $357,599 | |
| EDGE | $309,250 | |
| IOL | $254,182 | |
Chase Campbell 6-1 / 180 lb | WR | $237,600 |
| S | $213,277 | |
| CB | $212,266 | |
| LB | $210,760 | |
| LS | $204,197 | |
| LB | $198,979 | |
| EDGE | $193,725 | |
| S | $184,850 | |
| WR | $181,923 | |
| WR | $177,001 | |
| WR | $174,825 | |
| DT | $174,825 | |
| OT | $168,228 | |
| IOL | $166,272 | |
| IOL | $166,272 | |
| WR | $154,927 | |
| K | $148,500 | |
| EDGE | $148,410 | |
| S | $136,930 | |
| LB | $135,000 | |
| P | $135,000 | |
Bryce Gilmore 6-4.5 / 286 lb | OT | $135,000 |
| CB | $127,245 | |
| LB | $112,995 | |
| DT | $112,478 | |
Jojo Johnson 6-3 / 280 lb | DT | $108,675 |
| IOL | $103,869 | |
| IOL | $102,889 | |
| IOL | $102,697 | |
| S | $88,026 | |
Matt Ludwig 6-4 / 240 lb | TE | $75,000 |
S'Vioarean Martin 6-2 / 198 lb | CB | $68,000 |
| LS | $60,000 | |
Ashton Rowden 5-11 / 200 lb | RB | $47,000 |
Donovan Webb 6-0 / 182 lb | S | $47,000 |
| EDGE | $39,000 | |
Kaegan Ash 5-11.5 / 205 lb | LB | $38,000 |
| P | $36,382 | |
| K | $33,075 | |
CN Cord Nolan 6-0 / 205 lb | LB | $30,000 |
IJ Imari Jehiel 6-0 / 185 lb | WR | $30,000 |
| CB | $30,000 | |
MQ Maddox Quiller 6-0 / 195 lb | S | $30,000 |
NL Noah Lewis 5-10 / 175 lb | CB | $30,000 |
Frequently Asked Questions
What is Texas Tech's estimated football roster NIL valuation?
The NIL Standard estimates Texas Tech's football roster at $36.0M in total NIL value across 80 valued players, as of September 4, 2026.
Where does Texas Tech rank nationally and in the Big 12?
Texas Tech ranks #6 of 70 nationally by priced roster value — the sum of individually-valued players on the roster, and #1 of 16 in the Big 12.
Are these real contracts or payroll figures?
No. Every figure is The NIL Standard's independent estimate of annualized NIL market value — not a reported deal, contract, or payroll disclosure.