The NIL StandardThe NIL Standard

Football Basketball

⌘K

Football·Players Teams Portal Recruits Methodology

Get our latest roster valuations and NIL insights

The NIL Standard

Proprietary NIL valuations for college sports.

Football

Teams
Players
Recruits
Portal
Methodology

Basketball

Teams
Players
Recruits
Portal
Methodology

© 2026 The NIL Standard. Not affiliated with the NCAA or any university.

About Contact Privacy Verify your listing

Rock Caldwell — CB | Est. NIL Valuation | The NIL Standard Football

Rock Caldwell

CB

Rock Caldwell

Utah · Big 12

Est. NIL Valuation

$495,000

Player, parent, or representative? Tell us about your deal →

This valuation is generated by our proprietary football valuation engine based on position premium, production data, NFL draft projection, depth chart role, and market factors. Learn more

Utah

View full roster and team valuation