Price Check · 2026 Week 4
Jadan Baugh
RB · Junior · Florida
Reported NIL Valuation
$1,300,000
Jadan Baugh's annual NIL value, as of September 9, 2026. A single-season figure carried as reported, not estimated by The NIL Standard. Reported by Associated Press.
The figure above is not our estimate; it is the figure the Associated Press reported on September 9, which it gave as approximate, and it makes him the second-highest-valued running back on our board as of September 29. Week 4 was the heaviest work of his season and the least efficient: 29 carries for 142 yards and three touchdowns in a 52–28 win over No. 4 Ole Miss, 47.0% of Florida's 302 rushing yards, on an afternoon Duke Clark ran for 126 on 12 carries.
Week 4
Florida beat No. 4 Ole Miss 52–28 at Ben Hill Griffin Stadium, September 26, 2026.
29
Carries
142
Rushing yards
3
Rushing touchdowns
4.9
Yards per carry
- By halftime
- 17 Carries, 83 Rush yds, 2 Rush TD
- Longest run
- 23 yds
- Fumbles lost
- 0
- Receiving
- 1 rec, 12 yds, 0 TD
Share of the offense
How much of Florida's offense went through one player.
- Rushing yards142 of 30247.0%
- Touchdowns3 of 742.9%
The touchdowns
- Q110:534 yards — Second-and-4 at the Ole Miss 4, the eighth play of Florida's opening drive, 65 yards in 3:59. Florida led 7-0.
- Q22:512 yards — Second-and-2 at the Ole Miss 2, the end of a 15-play, 87-yard drive that took 7:17. Florida led 17-3.
- Q44:002 yards — First-and-2 at the Ole Miss 2, the last play of an 8-play, 63-yard drive. The final score, 52-28.
What it beat
SEC Offensive Player of the Week, the first of his career
Announced September 28 for the 142 yards and three touchdowns against No. 4 Ole Miss.
Doak Walker National Running Back of the Week, the first of his career
Named September 29 for Week 4 by the National College Football Awards Association, which gives the honor weekly to the top running back in the country.
Five straight 100-yard games
The streak began with his 266 yards against Florida State in last season's finale. Only Fred Taylor and Emmitt Smith had done it at Florida before him.
The most rushing yards by a Gator through four games
His 600 through four games are a school record, and his 11 rushing touchdowns led the FBS entering Week 5.
The season before
220
Carries
1,170
Rushing yards
8
Rushing touchdowns
5.3
Yards per carry
- He started all 12 games and led Florida in carries, rushing yards and rushing touchdowns: 220 for 1,170 and 8.
- His 266 yards against Florida State were the most by a Gator against the Seminoles and the second-most in a game in program history; they made him the 10th Gator to rush for 1,000 yards in a season.
All-SEC Second TeamAP All-SEC Second TeamTeam captain
The rushing line
- Jadan Baugh29 carries, 142 yds, 3 TD
- Duke Clark12 carries, 126 yds, 1 TD
- Aaron Philo6 carries, 14 yds, 1 TD
- Evan Pryor2 carries, 6 yds, 0 TD
Florida ran for 302 yards on 53 carries and 6 touchdowns, out of 498 total yards.
The reported price, revisited
The question this page can ask is not whether an estimate held, because the figure above is not one. It is whether the price the Associated Press reported looks right against the work. After his opener, 160 yards on 14 carries against Florida Atlantic, AP wrote that it “looks like money well spent.” Three games later the case for that judgment is the scoring: 11 rushing touchdowns in four games, the most in the FBS entering Week 5, a fifth straight 100-yard game, and the SEC's Offensive Player of the Week award for doing it against Ole Miss.
The case against it is the rate, and it has moved one way. His yards per carry fell in every game: 11.4 against Florida Atlantic, 9.7 against Campbell, 6.2 at Auburn and 4.9 against Ole Miss, the lowest of the four against the fourth-ranked team in the country. Behind the same line on the same afternoon, Clark averaged 10.5 on his 12 carries. Baugh's longest run was 23 yards; his game was volume and the goal line -- 17 carries and two touchdowns before halftime, and all three scores from four yards or closer.
A figure carried as reported moves only when the reporting moves; our model does not touch it. Four games in, the case for the number is 600 yards, the most by a Gator through four games, and 11 touchdowns; the case against it is a rate that has fallen every week. The number stands because the report stands.
The valuation above is a single-season figure reported by Associated Press, as of September 9, 2026; it is carried as reported, not estimated by The NIL Standard. Game figures are operator-supplied and were checked against the official box score on September 29, 2026; they are reported figures, not estimates, and this database holds no game or box-score data of its own. Record-book and 2025 season figures were checked on September 29, 2026 against Florida's official releases of September 28 and 29 on his weekly honors, the player's official Florida bio and Florida's official box scores of the 2026 season. The halftime line is derived from the official play-by-play; with the second half it sums to the official box score. The rushing line lists every Florida ball carrier with more than one carry; the other four carries were Vernell Brown III's, Dallas Wilson's, London Montgomery's and a team rush for a 1-yard loss on the game's final snap. Florida was not sacked. No yards-after-contact or missed-tackle figure is published here, because the official box score carries neither. Team rushing figures are NCAA net: every sack counts as a team rushing attempt and the yards lost on it as negative rushing yards, so the team rushing line and every rushing share above are net of sacks.