The short version
Since 2021, college athletes have been able to earn money from their name, image, and likeness. What is new in 2026 is oversight. Under the House v. NCAA settlement, any third-party NIL deal worth $600 or more must now be submitted to a clearinghouse called NIL Go, which checks whether the arrangement is a real business deal at a fair price.
NIL Go is run by the College Sports Commission(CSC), the body created to enforce the settlement. One thing it does not touch: the direct payments a school makes to its own athletes—those run through a separate system. This guide covers what the clearinghouse reviews, how that review works, and where the lines are drawn.
The clearinghouse is one piece of a larger picture. For the full map of how athletes get paid, see our companion guide, How College Athletes Get Paid.
What the clearinghouse actually is
The clearinghouse is an online portal called NIL Go, built with the consulting firm Deloitte and operated under the College Sports Commission—the enforcement body created out of the House settlement. When a Division I athlete signs an outside NIL deal, the deal goes to NIL Go, which decides whether it can stand as reported.
Here is the distinction that matters most. The clearinghouse reviews third-party NIL deals only—money from outside companies, brands, and booster-funded collectives. It does not review revenue sharing, the direct payments a school makes to its own athletes. Those are reported through a separate system, known as CAPS, that the College Sports Commission also oversees. We cover school revenue sharing in its own guide, Revenue sharing, explained.
What gets reported, and when
The threshold is low. Any third-party NIL deal worth $600 or more—counted in aggregate, not per payment—must be reported to NIL Go within five business days of the athlete agreeing to terms. Reporting is required of Division I athletes, and the stakes are real: an athlete who does not report an eligible deal can lose eligibility.
How a deal gets reviewed
NIL Go evaluates a deal against two tests. The first is whether it has a valid business purpose—whether the athlete is being paid for a genuine good or service (an endorsement, an appearance, a social post) rather than simply being handed money. The second is whether the payment falls within a reasonable range of compensation for what is actually being provided.
Every submitted deal lands in one of three places. It is cleared; it is flagged for additional review, where the Commission takes a closer look; or it is not cleared. If a deal is not cleared, the athlete is not simply out of luck—they can revise the terms and resubmit, cancel the deal (and return any money already paid), or appeal the decision to neutral arbitration.
Where collectives fit
The hardest cases involve collectives—the booster-funded groups that pool money to pay a school's athletes. Early on, the Commission treated collective-funded deals as failing the valid-business-purpose test, on the view that paying an athlete to appear at a collective's own event was not a true commercial arrangement.
That stance has since eased. Collective deals can now clear when they reflect legitimate commercial activity—a real endorsement, a genuine appearance, an arrangement with identifiable value to the payer. The practical line is the one the whole system turns on: is someone buying something real, at a price that makes sense?
We dig into how collectives operate—and why their money sits on top of the revenue-sharing cap—in How NIL collectives work.
What it means for valuations
The clearinghouse is an attempt to pull the third-party NIL market toward fair-market value and out of the shadows. But it does not make the market transparent to outsiders: deal terms are not published, plenty of money still moves in ways that are hard to see, and the rules themselves are being contested in court.
That is why estimating what an athlete is worth is both harder and more necessary than ever. Our Big Board ranks the players we value most across college football, our team pagesshow where each program's value is concentrated, and our methodology explains how we build every estimate. The figures we publish are independent estimates, not reported salaries.
Common questions
Does revenue sharing go through the clearinghouse?
No. NIL Go reviews only third-party NIL deals—money from outside companies and collectives. The direct payments a school makes to its athletes (revenue sharing) are reported through a separate system, CAPS.
What is the $600 threshold?
Any third-party NIL deal worth $600 or more, counted in aggregate, must be reported to NIL Go—within five business days of the athlete agreeing to terms.
What happens if a deal is not cleared?
The athlete can revise and resubmit it, cancel it and refund any money already paid, or appeal to neutral arbitration. Reporting an eligible deal is mandatory; not reporting one can cost an athlete eligibility.
Can collectives still pay athletes?
Yes, when the deal reflects genuine commercial activity. The Commission initially treated collective-funded deals skeptically, then eased that stance so legitimate collective arrangements can clear.
Sources
The clearinghouse and the College Sports Commission